About

Book your project today

Hi, I'm Lucy.

helping business owners build smarter, more sustainable businesses - without the guesswork

The Coach Behind the Strategy

Today, I work with women who are ready to stop spinning their wheels and start building with intention.

I set out to build a business of my own. Along the way, I learned (often the hard way) what actually moves the needle and what's just noise. After 6 years, I decided to help other entrepreneurs skip the trial-and-error and get straight to what works.

I didn't set out to become a business coach.

the truth is...

Learn More

good strategy should feel clear, not complicated.

Every business is different, which is why I don't believe in one-size-fits-all frameworks. Instead, I focus on understanding your goals, your strengths, and your bandwidth — then build a plan that actually fits your life.

I believe

you'll find me on the tennis court or taking a long walk on the beach. If it's a Saturday, maybe roaming a vintage shop with a cold brew. Or sitting around the fire pit with my partner discussing the latest episode of Traitors.

When I'm not coaching...